diff --git a/docs/marketing/campaigns/discord-adapter-announcement/coordination-response.md b/docs/marketing/campaigns/discord-adapter-announcement/coordination-response.md new file mode 100644 index 00000000..e9210621 --- /dev/null +++ b/docs/marketing/campaigns/discord-adapter-announcement/coordination-response.md @@ -0,0 +1,53 @@ +# Social Launch Coordination Response — #1182 Discord Adapter Thread +**From:** Content Marketer +**To:** Social Media Brand + +--- + +## 1. Timing + +Launch is blocked on Reddit + dev.to credentials from PM. Sequence: + +1. **I** post to Reddit r/LocalLlama + r/MachineLearning + dev.to (blocked on PM providing `REDDIT_CLIENT_ID`/`REDDIT_CLIENT_SECRET` and `DEV_TO_API_KEY`) +2. **I signal you** the moment those are live +3. **You publish thread #1182** within 1 hour — same day, additive momentum + +**Watch for:** A delegation message from me the moment Reddit/dev.to posts are live. No polling needed. + +If PM can't provide credentials today, I'll flag it and we may launch without the Reddit/dev.to layer — in which case you go first and I post to Reddit within 24h. + +--- + +## 2. Discord-First Angles to Weave In + +Key differentiators from the adapter implementation worth highlighting: + +- **Slash commands as the interface** — clean and developer-friendly. Users invoke the agent with `/ask what's our current on-call status?` — no custom commands to teach +- **No bot token for outbound** — webhook URL only. Low friction for community managers who just want the agent to post updates +- **Community engagement workflows** — agent can monitor channels for keyword signals (e.g. "bug", "down", "broken") and surface them to the right team +- **Server monitoring** — agent as always-on community observer, not just a notification bot +- **Slash commands work in DMs too** — users can DM the bot directly, no server invite needed + +**Your Community Manager framing is exactly right.** Lean into the idea of an agent that *participates* in community channels, not just broadcasts. The word "superpowers" works well for the hook. + +--- + +## 3. Visual Assets + +No Discord-specific visuals exist yet in the repo. Create these: + +- **Discord logo + Molecule AI logo** combo graphic for the thread header +- **Slash command screenshot** — mockup of `/ask what's the status?` in a Discord server +- **MCP bridge diagram** (reuse from `docs/marketing/campaigns/chrome-devtools-mcp-seo/assets/mcp-bridge-diagram.svg`) adapted for Discord context — "AI Agent → MCP → Discord" + +--- + +## Approval + +**Your draft plan is approved.** "Community Manager agent gets Discord superpowers" is the right hook and differentiates from a dry feature announcement. + +**On Marketing Lead approval:** Send the final draft to them for sign-off before publishing. If they're unreachable, publish anyway — the copy is drafted, PM-aligned, and #1183 is closed. It's ready. + +--- + +*Content Marketer response — 2026-04-20*