# Phase 30 Launch Plan — Chrome DevTools MCP SEO Campaign

**Owner:** Marketing Lead
**Status:** Draft — CTAs + GA date TBD (blocked on engineering)
**Last updated:** 2026-04-20

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## Campaign Status

| Deliverable | Owner | Status |
|-------------|-------|--------|
| SEO brief | Marketing Lead | ✅ Complete |
| Blog post | Marketing Lead | ✅ Complete |
| Keywords (P0/P1) | Marketing Lead | ✅ Confirmed |
| Keywords doc | Orchestrator | ✅ Created |
| Social distribution | Social Media Brand / Content Marketer | ⏳ Pending (both busy) |
| CTA links | Engineering | ⏳ TBD |
| GA date | Engineering | ⏳ TBD |
| SEO indexing | SEO Analyst | ⚠️ Unverified |
| Launch announcement | Content Marketer | ⏳ Pending |

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## Confirmed Content

- **Brief:** `docs/marketing/briefs/2026-04-20-chrome-devtools-mcp-seo-brief.md`
- **Blog post:** `docs/marketing/blog/2026-04-20-how-to-add-browser-automation-to-ai-agents-with-mcp.md`
- **P0 keywords:** "MCP browser automation", "Chrome DevTools MCP"
- **P1 keywords:** "AI agent browser control", "MCP protocol tutorial"

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## Pending Actions

### CTA Links + GA Date
**Blocked on:** Engineering
**Action required:** Engineering to provide:
1. Final CTA URL for the blog post (e.g. demo, signup, docs link)
2. GA date for the Chrome DevTools MCP feature

**If blocked:** Marketing Lead to escalate to PM for GA timeline.

### SEO Indexing
**Owner:** SEO Analyst
**Status:** Unverified — SEO Analyst reported completion but files not confirmed real.
**Action required:** Once SEO Analyst confirms files, verify in Google Search Console that P0 keywords are indexed. Do not mark indexing complete until confirmed.

### Social Distribution
**Owner:** Social Media Brand (interim) / Content Marketer (primary)
**Action required:** Draft social posts using P0 keywords. Route to blog post CTA once engineering provides link.

### Launch Announcement
**Owner:** Content Marketer
**Action required:** Write and schedule announcement for launch day. Use confirmed keywords and blog post as source.

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## Open Questions

1. **GA date:** Is there a confirmed ship date for Chrome DevTools MCP?
2. **CTA link:** What is the primary conversion target for the blog post?
3. **SEO Analyst output:** Where did their deliverables actually land?

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## Next Checkpoint

Review pending items in next marketing lead sync. Escalate blockers to PM if engineering CTAs + GA date are not provided within 24 hours.
