---
name: Social media strategy — share don't advertise
description: Long-term organic strategy: 80/20 value-to-promo, tell stories not specs, no phone/CTA on most posts, drive saves/shares not just likes
type: feedback
---

Social media content should prioritize SHARING and VALUE over advertising. This is a long-term brand building approach.

**Why:** User feedback 2026-04-10: "I want to prioritize more about sharing, not advertising, because we run in long term." Research confirms: algorithms now prioritize saves and shares over likes. Promotional content gets penalized.

**How to apply:**
- 80/20 rule: 4 of 5 posts teach/entertain/show personality. Only 1 in 5 mentions services.
- NO phone number, NO "call for a quote", NO "link in bio" on most posts (only every 5th post, casually)
- Tell the STORY behind projects: "The homeowner wanted X but we suggested Y because..."
- Content types to rotate: process videos, before/after with narration, quick tips, opinion polls, team personality
- Write captions like texting a friend, not a brochure
- End with questions to drive comments, not CTAs to drive calls
- Google Posts is the ONLY exception — CTA is appropriate there since it's on the business listing
- The account name IS the branding. Let the work speak for itself.
