---
name: Engagement replies should be natural human tone
description: Social media engagement replies (TikTok/YouTube comments) should sound like a real person, not an expert contractor dispensing advice. Share laughs, be casual, react naturally.
type: feedback
---

Social engagement replies are too "expert advice" / "contractor wisdom" sounding. They read like ads disguised as comments.

**Why:** User feedback 2026-04-10: "I feel like these replies are too ads, just reply like normal human share some laugh"

**How to apply:**
- Write like you're a person scrolling TikTok/YouTube and genuinely reacting to content
- Short, casual, use emojis naturally
- React to what's cool/funny/impressive — don't pivot every comment into a "pro tip"
- OK examples: "that transformation is insane 🔥", "the before made me physically uncomfortable lol", "how long did this take? looks amazing"
- BAD examples: "Pro tip: always seal edges with silicone...", "One thing I'd add as a 6th point...", "Key test: check the hinges and drawer slides..."
- Only drop a genuine insight if it's truly relevant and conversational, not forced
- NEVER mention Reno Stars, services, phone numbers, or website
- The account name already shows who we are — let the work speak for itself
